Influencer marketing

However, the question of whether social media users are swayed by influencer opinions remains. Across all generations, 90% of respondents who follow influencers agreed that they find the information they share to be useful. Yet, only 16% on average are actually influenced by influencer opinions to make a purchase through social media applications. This gap presents a huge opportunity for businesses to bridge the divide and effectively utilize influencer marketing to drive sales. Influencer online marketing Influencer fraud (including fake followers) was estimated to cost businesses up to $1.3 billion, about 15 percent of global influencer–marketing spending. Research in 2019 accounted only for the calculable cost of fake followers.

Contrary to the popular belief of some, an influencer is not somebody who spends all their time on social media, taking selfies and trying to sound important. Influencers have to genuinely influence the behavior of their followers. They have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. What is influencer marketing? Influencer marketing is the practice of collaborating with online influencers to help spread your marketing message in an authentic way that is native to the channel. So what — or who — is an online influencer? Generally, an online or social media influencer is someone who has a considerable online presence, leveraging their influence to achieve your marketing goals. They may be bloggers, YouTubers, Instagrammers, or even TikTok personalities. Whatever their chosen platforms, influencers come in all shapes and sizes — from micro-influencers to Kardashians. The ways in which companies work with influencers will depend on their campaign goals, their target audience and the scale of an influencer’s following.

There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. Clearly, it is now a hot topic, leading to more people wanting to educate themselves about influencer marketing and find influencer marketing platforms and agencies. The period leading up to 2019 was particularly frantic, with a 1500% increase in searches for "influencer marketing" between 2016 and 2019. Searches have slowed slightly since then, however, with influencer marketing now mainstream to many. 5. 83% of marketers believe influencer marketing to be an effective form of marketing One of the most popular influencer marketing practices of reviews includes a brand providing its products or services to the influencer for free or the influencer writing a review in exchange.

12. 56% of marketers who invest in influencer marketing work with micro-influencers. Mining, Minerals and Metals Toolkits